USING SEARCH LEAD FORM EXTENSIONS TO ACQUIRE NEW CUSTOMERS

24.11.19 11:17 PM By Stephen Merrigan

USING SEARCH LEAD FORM EXTENSIONS TO ACQUIRE NEW CUSTOMERS

Acquiring new leads for a business comes with multiple challenges and one of those challenges is achieving a balance between quantity and quality. The question you will find yourself asking often is whether you should make your form detailed and long and risk people dropping off or making your form short and risk not having the right information to convert those leads? Trading one for the other makes it difficult for you to write campaigns for your business effectively. However, with the newly launched search lead form extensions, you can solve this problem as it allows you to connect everyone who may be interested in your business.


With search, people have expressed exclusive interest in your product or service. However, with small screens and slow networks, potential customers on mobile often drop off. Search lead form extensions solve for this by using an instant loading form that is prefilled with relevant contact details that you have selected. Meaning you get the benefit of quality from search without having to compromise volume. This allows you to maximize your marketing effectiveness by capturing every person who may be interested in your business.


Here’s how it works;


A person searches for your business, your ad is shown with an extension for the lead form. When they click on the extension, a form prefilled with their relevant contact information instantly loads. The person can then submit their information, such as name, phone, and postal code, with just a few clicks. Search lead form extensions can help drive results across a variety of use cases and industries such as finance, B2B, Education, Travel, and Local & Classifieds. 


There are several ways to retrieve your leads after they are submitted. The recommended option is to connect your CRM with a webhook to have your leads immediately and sent to your CRM so they can be converted into customers. However, you can also download your leads via a CSV file, which is updated live as you receive the leads.


It is best practice to share back conversion data from your CRM with Google. This will allow you to optimize your campaigns to your most valuable customers.