Blog categorized as International Search Marketing

Inside AdWords: AdWords < 3 Mobile Apps: Starting today, a new campaign type is available in AdWords that makes it easy to launch an ad campaign to run on mobile apps on the AdMob network......
09.06.12 05:34 PM - Comment(s)
Inside AdWords: Building a better shopping experience: (Cross-posted from the Google Commerce blog ) Truly great search is all about turning intentions into actions, lightning fast. In the earl...
31.05.12 06:08 PM - Comment(s)
Analytics Blog: How Nissan Uses Ecommerce Tracking Without Directl...: This post originally appeared on the Google Analytics Japan blog . Google Analytics’ e-commerce tracking allows online merchants to m...
20.05.12 09:53 PM - Comment(s)
Official Google Webmaster Central Blog: Another step to reward high-quality sites: Webmaster level: All Google has said before that search engine optimization, or SEO, can be positive and constructive —and we're not the o...
26.04.12 11:12 PM - Comment(s)
Inside AdWords: Display Campaign Optimizer Available to All: Recently we announced the most significant enhancement to our contextual engine ever: the ability to optimize Google Display Network campaig...
14.04.12 04:28 PM - Comment(s)
Inside AdWords: New research: Organic search results and their imp...: The Google Research team has a new study out today that examines how organic search results and ranking impact ad impressions and ad clicks....
28.03.12 08:52 PM - Comment(s)
Inside AdWords: Think with Google comes to ad:tech SF to make the ...: More users. More screens. More content. Same time. Same customers. Same goals. As marketers, it’s a challenge to stay up-to-date on the lat...
26.03.12 10:26 PM - Comment(s)
Last month, the vodka brand Chiroc - created by hip-hop impresario Sean Combs - created a series of 15-second videos that featured its spokesperson doing things that we would not normally expect of him, such as curling or bull fighting.

The moment the very first 'tweet ad' went live, rich media bann...
09.03.12 01:00 AM - Comment(s)
The new direct messaging by Facebook may have a very big impact on brands' customer care efforts. One such company that has been using the direct messaging system (though from their personal accounts) is Tesco’s Fresh & Easy. This western United States grocery chain has been using it for months,...
07.03.12 04:12 AM - Comment(s)
Even though Valentine’s Day may have been two weeks ago, anyone looking for recent examples of how not to implement their online marketing strategy and social media response may look towards Teleflora's recent Valentine’s Day debacle. 
 
Even though Teleflora had the right idea, runnin...
01.03.12 10:31 PM - Comment(s)