Search-Centric International Inbound Digital Marketing Strategy by Stephen Merrigan

Blog by Stephen Merrigan

Inside AdWords: Organic search results and their impact on search ads

By Stephen Merrigan

Inside AdWords: New research: Organic search results and their imp...: The Google Research team has a new study out today that examines how organic search results and ranking impact ad impressions and ad clicks....
28.03.12 08:52 PM - Comment(s)
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Inside AdWords: Think with Google comes to ad:tech SF to make the ...

By Stephen Merrigan

Inside AdWords: Think with Google comes to ad:tech SF to make the ...: More users. More screens. More content. Same time. Same customers. Same goals. As marketers, it’s a challenge to stay up-to-date on the lat...
26.03.12 10:26 PM - Comment(s)
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Debuting a Super Bowl commercial on Twitter?

By Stephen Merrigan

Last month, the vodka brand Chiroc - created by hip-hop impresario Sean Combs - created a series of 15-second videos that featured its spokesperson doing things that we would not normally expect of him, such as curling or bull fighting.

The moment the very first 'tweet ad' went live, rich media bann...
09.03.12 01:00 AM - Comment(s)
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Facebook's New Direct Messaging Offers Interesting Possibilities

By Stephen Merrigan

The new direct messaging by Facebook may have a very big impact on brands' customer care efforts. One such company that has been using the direct messaging system (though from their personal accounts) is Tesco’s Fresh & Easy. This western United States grocery chain has been using it for months,...
07.03.12 04:12 AM - Comment(s)
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You're Looking For More Customers: Are You Prepared For Them?

By Stephen Merrigan

Even though Valentine’s Day may have been two weeks ago, anyone looking for recent examples of how not to implement their online marketing strategy and social media response may look towards Teleflora's recent Valentine’s Day debacle. 
 
Even though Teleflora had the right idea, runnin...
01.03.12 10:31 PM - Comment(s)
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Google+ still problematic for most brands

By Stephen Merrigan

Even though expectations may have been high initially, it would appear that Google+ is not exactly the platform to build on for most brands. While the growth in Google+ users following brands may have been explosive in the last few months for the top 100 companies, (up from 222,000 to 3.1 million- a...
22.02.12 07:47 PM - Comment(s)
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Microsoft Looking To Socialize Ads

By Stephen Merrigan

14.02.12 11:15 PM - Comment(s)
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Obama spending twice as much as Romney in relates to online ads

By Stephen Merrigan

Obama is going to get the vote – at least from pay per click consultants and advertising copywriters. Even though Republican hopeful Mitt Romney is entangled in a tough primary battle for the Republican presidential nomination, Obama (the incumbent) spent twice as much as the former Governor of Mass...
14.02.12 10:53 PM - Comment(s)
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The Role Of An Online Marketing Strategist.

By Stephen Merrigan

The most important thing to be a profitable business has to be the successful integration and development of your goals for your business. Without the ability to define and accomplish your goals, how would you ever measure the success of your company? How would you move forward and know you have gro...
12.12.10 10:15 PM - Comment(s)
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